Who's Dr. Beckmann and About the Brand

At Dr. Beckmann, we know: our home is our place of comfort. Home is a place we make beautiful and where we share wonderful moments with family and friends. It’s where we relax on the couch in the evening, where our children run through the hallway, where we gather the family around the table for breakfast and dinner, celebrate birthdays, or enjoy cooking nights with friends. That’s why we want our home to be not only beautiful and cozy but above all clean.

But small accidents often happen quickly here: tomato sauce ends up on a light sweater, chocolate fingers are wiped on the sofa, or morning coffee or a glass of wine spills on the carpet. Stains that are intense and stubborn. Stains that can’t be removed completely with simple home remedies. Stains for which you need an expert by your side.

Because to keep everything in order in our four walls and feel good, we invest not only a lot of time in furnishing our home but also in washing, tidying, and cleaning. The effective laundry and household solutions and easy-to-use products from Dr. Beckmann convince with our quality and performance standards, bringing the wow factor to your home—even when facing tricky challenges. You’ll think: “Brilliant, it’s really clean again!”

Besides career, family, partner, children, and hobbies, housework can quickly fall by the wayside and managing the household can become a challenge both in terms of time and organization. That’s why housework should be as convenient and easy as possible, not only quick but above all thorough! For the good feeling of having mastered housework well and efficiently! Because when every corner and every task at home is cleaned, tidy, and well cared for again, we feel full of new energy. Do you know that feeling too? The efficient and practical household and laundry products from Dr. Beckmann can help you with that.

We care deeply about the care and preservation of clothing, home textiles, household items, and surfaces. To ensure they look like new for a long time and you enjoy them for years, at Dr. Beckmann we focus not only on the quality, effectiveness, and ease of use of our cleaners and products. Because textiles, washing machines, and kitchen appliances need not only occasional cleaning but also a bit of care for preserving their value and longevity in your home.

Dr. Beckmann stands for high quality and products that deliver on their promises without unnecessarily burdening the environment. We are especially strong in removing stubborn stains and offer specialized products specifically designed for complicated stain and household problems. But we don’t just focus on the “difficult cases” in the household; our mission is to make the entire household as efficient as possible for you.

We continuously work to improve our products for you and expand our range. With easy-to-use products and innovative technologies, we want to empower you to confidently and effortlessly handle your daily challenges in laundry and housework.

2024

"Simply amazing." – With this brand claim, Dr. Beckmann presents its new brand look.

2023

The Dr. Beckmann brand wins the "Top Brand" award from Lebensmittelzeitung for the sixth time. Once again, the great success of Dr. Beckmann as a stain specialist is recognized.

2019

The Stain Devils & Co. appear in a completely new look! The international design relaunch presents Dr. Beckmann products refreshed and modern.

2015

The Dr. Beckmann brand receives the "Top Brand" award from Lebensmittelzeitung for the fourth time, once again for the stain removal category—our core expertise as stain removal specialists.

2011

The Stain Devils celebrate their 40th anniversary. All of Europe congratulates them.

1995

The time is ripe for a household milestone: With the Oven Active Gel, Dr. Beckmann presents an oven cleaner without aerosols and once again demonstrates its innovative strength. Today, the cleaning stone as a universal cleaner, surface cleaners for stainless steel and glass-ceramics, and appliance cleaners for washing machines & Co. complete Dr. Beckmann’s household expertise.

1991

The first household cleaners are launched on the market.

1986

The products Stain Devils, Stain Salt, Color Remover, and later laundry pre-treatment agents are brought under a common Dr. Beckmann brand umbrella with their own logo.

1985

Stain Devils and Stain Salt from Dr. Beckmann conquer all of Europe. Today, the brand stands for purity and cleanliness in 80 countries worldwide.

1982

Phosphates are banned from detergents. The best solution for grayed laundry and poor washing performance quickly becomes Dr. Beckmann Stain Salt. The Dr. Beckmann brand is born.

1980

The Stain Devils are advertised on television for the first time.

1972

The first Stain Devils ensure clean conditions in German households.

1971

The company restructures itself in the laundry, cleaning, and detergent segment with the acquisition of Stain Devils.

For four generations, our family has stood behind the Dr. Beckmann brand. With passion, we develop high‑quality products that make your household chores easier. They impress with their simple application, utmost effectiveness, and contribute to a more sustainable future, so you can enjoy a sense of success with every use.